Privacy Policy

I. GENERAL PROVISIONS

  1. The controller of personal data pursuant to Article 4(7) of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter the “GDPR”) is Mirenda s.r.o. (hereinafter the “Controller”).
  2. The Controller’s contact details are:
    Mirenda s.r.o.
    Na Malovance 529/12,
    Střešovice 169 00 Prague,
    Company ID: 08433518,
    VAT ID: CZ08433518
  3. Personal data means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, identification number, location data, an online identifier or to one or more factors specific to their physical, physiological, genetic, mental, economic, cultural or social identity.
  4. The Controller has not appointed a Data Protection Officer.

II. SOURCES AND CATEGORIES OF PERSONAL DATA PROCESSED

  1. The Controller processes personal data that you have provided to them, or personal data that the Controller has obtained in connection with fulfilling your order.
  2. The Controller processes your identification and contact details, as well as data necessary for the performance of the contract.

III. LEGAL BASIS AND PURPOSE OF PERSONAL DATA PROCESSING

  • The legal basis for the processing of personal data is
    1. performance of the contract between you and the Controller pursuant to Article 6(1)(b) of the GDPR,
    2. the Controller’s legitimate interest in carrying out direct marketing (in particular, sending commercial communications and newsletters) pursuant to Article 6(1)(f) of the GDPR,
    3. your consent to the processing of personal data for the purposes of direct marketing (in particular, sending commercial communications and newsletters) pursuant to Article 6(1)(a) of the GDPR in conjunction with Section 7(2) of Act No. 480/2004 Coll., on Certain Information Society Services, where no goods or services have been ordered.
  • The purpose of processing personal data is
    • processing your order and exercising the rights and obligations arising from the contractual relationship between you and the Controller; when placing an order, personal data necessary for the successful processing of the order (name and address, contact details) is required. Providing such personal data is a necessary requirement for entering into and performing the contract; without providing the personal data, the contract cannot be entered into or performed by the Controller,
    • zasílání obchodních sdělení a činění dalších marketingových aktivit.
  • The Controller does not carry out automated individual decision-making within the meaning of Article 22 of the GDPR. You have given your explicit consent to such processing.

IV. DATA RETENTION PERIOD

  1. The Controller retains personal data
    • for the period necessary to exercise the rights and obligations arising from the contractual relationship between you and the Controller and to assert claims arising from such contractual relationships (for a period of 15 years following the termination of the contractual relationship).
    • until consent to the processing of personal data for marketing purposes is withdrawn, but for no longer than 2 years, where personal data is processed on the basis of consent.
  2. Upon expiry of the data retention period, the Controller will delete the personal data.

V. RECIPIENTS OF PERSONAL DATA (THE CONTROLLER’S SUBCONTRACTORS)

  1. The recipients of personal data are persons who:
    • involved in the delivery of goods / provision of services / processing of payments under the contract,
    • involved in ensuring the operation of the services,
    • providing marketing services.
  2. The Controller does not intend to transfer personal data to a third country (a country outside the EU) or to an international organisation. Recipients of personal data in third countries are providers of mailing services / cloud services.

V. YOUR RIGHTS

  1. Under the conditions set out in the GDPR, you have following rights:
    • the right to access your personal data pursuant to Article 15 of the GDPR,
    • the right to rectification of personal data pursuant to Article 16 of the GDPR or, where applicable, the right to restriction of processing pursuant to Article 18 of the GDPR.
    • the right to erasure of personal data pursuant to Article 17 of the GDPR.
    • the right to object to processing pursuant to Article 21 of the GDPR, and
    • the right to data portability pursuant to Article 20 of the GDPR.
    • the right to withdraw consent to the processing of personal data in writing or electronically at the Controller’s postal address or email address specified in Article III of these terms and conditions.
  2. You also have the right to lodge a complaint with the Office for Personal Data Protection if you believe that your right to the protection of personal data has been violated.

VI. CONDITIONS FOR SECURING PERSONAL DATA

  1. The Controller declares that it has taken all appropriate technical and organisational measures to secure personal data.
  2. The Controller has taken technical measures to secure data storage systems and paper-based personal data records.
  3. The Controller declares that only authorised persons have access to personal data.

These terms and conditions shall take effect on 1 August 2026.

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